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Business Cards: How Important Are They?
Do you use business cards? Some people are on the fence, they’re not sure if they’re worth the time and expense. Truthfully, I wasn’t sure about them myself, until a few years ago. Now, I find...
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Why No One Shows Up to Your Social Media Party
So… you feel you have a great blog, a winner, really, and want to get out the word. You share links on Twitter and invite fans on Facebook and …hardly anyone stops by. Or You’re representing a brand....
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The Opt In: Asking Permission is Good Manners
Over the past few months, I’ve been added to more Facebook groups than I can count on hands and feet. No one asked my permission mind you, they just added me. I’ve also been added to newsletter lists,...
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Internet Marketing: Why Everyone Who Sells Online Needs a Resume
Something Jordan Cooper said last week during a live #BWEChat at BlogWorld has been on my mind. Our discussion was about Internet marketers and how people can determine who is on the up and up, and...
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Community Building Requires Brand-Wide Participation
If you were to ask me to give one important reason why people want to be part of a brand’s community, I’d probably tell you it’s because people who believe in the brand like to feel as if they’re part...
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Engaging With Your Community So You Actually Learn From Them
“Name a fruit that starts with P” “Peanut butter or jelly?” “How many licks does it take to get to the center of a Tootsie Roll Pop?” These are all fun questions I’ve seen asked on Facebook pages...
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10 Reasons I Don’t Use A Mailing List
I know I have a reputation for being a social media cranky pants for pointing out things I don’t like or agree with. I accept that – and I also accept that it can be a turn off for people. I’m all for...
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